May 12, 2015

Milestone Google Algorithm Update

On April 21, Google weighed mobile-friendliness as a ranking signal for your web site. What qualifies for “mobile-friendliness,” how does it impact my web site, and what should I do about it? Probably not a can you’ll want to kick down the road. Read on.

May 5, 2015

The Rebirth of a Brand

Three decades of business, with three decades of a brand logo that just could not maintain its shelf life, could lead to difficult challenges. Read how Varident helped an organization move their expired brand logo into the future with stakeholder excitement.

May 1, 2015

Getting More Honest Information Out of Your Analytics Data

Information from Google Analytics is used by many to inform their marketing and advertising decisions. If you are a professional that consistently turns to analytics data to better engage your audiences then you’ve likely had that moment when you wondered if your reports were trustworthy.